MNX Blog / How Push Notifications Can Help Your Business?
2 weeks ago, Mindnotix,
In Business, contacts are important. What is more important is that you keep in touch with them. There are many ways you can keep in touch with them, like you can send them an SMS or an Email, which is often used for promotion and contact. But these two are like a Needle in a Haystack. You may have Unique content, but it just gets buried among the thousands of E-mails and SMS. Most of them go unnoticed and its tiring to read an email, that too if it is from promotions. People get used to SMS that they ignore the message, not much of Visual Detail can be given, which is a limitation of SMS.
There comes the use of Push Notifications. Push Notifications are Messages with a Title, Description and an Image, displayed on our Mobile phones Notification area. It helps to keep our customers or audience engaged with our apps and products. Notification area is the first thing every mobile user watches, to know whether he has received messages, missed calls or emails. So, it is a hot place to show your business. You can show them the offers you provide or your new products, events and news. You can also target users with specific interests. Like if someone is very interested in Kitchen stuff, you can show him Kitchen related items, and offers. User interests can be tracked by the app based on their search and using algorithms to find which is highly searched.
The notification area is a place of opportunities. You can use it to sell your product or keep in touch with the customer. It helps customers find things that they may be having an idea of buying. It makes the users use the app constantly, and think about the product or app every day. So it is a great place to keep in touch with the user.
We should also limit our notifications, because too much notifications may be annoying and the user may discard or clear the notifications. We should ensure that the notifications are short and sweet, and an image will help boosting the probability of viewing the notification. So, generally speaking, push notifications ensures that your app is not forgot by the user, and there is a higher probability of interaction with the user.
Push notifications can be given in three forms, one is the general one, where all the users of the app receive the notification. The other is a subscription type, where a group of users with specific interest are targeted, and the last is targeting a single user, which is, normally not used often, expect when the user is new to the app.
Mindnotix has integrated push notifications in almost all of the apps, so that user engagement is present always.